Colleges are looking for more than just grades and test scores—they want to see what makes each applicant unique. As a parent, you can help your teen begin building their personal brand now to stand out in the competitive admissions process.
- Encourage Reflection on Strengths and Passions
Sit down with your teen to discuss what they’re truly passionate about. Whether it’s community service, athletics, music, or entrepreneurship, these interests can shape the narrative they’ll present in their application. Encourage them to think about how their hobbies and talents align with their future goals.
- Help Them Craft a Compelling Story
The college essay is one of the most important parts of the application. Encourage your teen to think about experiences that have shaped who they are and what they value. Early reflection will give them a head start when it comes time to write their essay.
- Guide Them in Making the Most of Summer
Summer is a great time for your teen to build on their personal brand. Whether through internships, volunteer work, or independent projects, encourage them to pursue activities that reflect their passions and help them grow.
Helping your teen discover and articulate their unique story will give them an edge in the college admissions process.